PERSONAL BRANDING: HOW YOUR OWN AUTHENTIC VOICE (YOU.INC) CAN HELP YOU STAND OUT IN THE CROWD
On this blog post I am going to talk about personal branding and why it is so important to find your “OWN VOICE,” and how it will help you build your online network marketing business quicker.
But before I get into sharing my take away on this, you can listen to what one of the internet marketing and personal branding gurus are saying…
To begin with, I thought those were great tips on how to discover your own voice, and then use personal branding to strengthen your attraction marketing USP. They certainly got me thinking about personal branding and coming at things from another perspective.
Next to finding your own voice is finding your own story. But before you can even begin to (convincingly) tell your own story you first need to find your personal branding voice.
In fact, putting things in your own voice will not only help to convey your message more clearly, but will attract and resonate with a target audience who are already looking for you.
Having your own voice is the very essence of attraction marketing.
With so much content out there all competing for attention you need to be easily recognizable and attract those people who are actively looking for you. That’s when personal branding using your own voice and style becomes so much more important.
This has been something that I have looked at myself in preparation for the next incarnation of this blog. Not only for its personal branding of me, but for its positioning and style, and of course in a format that’s more mobile friendly. I need a more coherent leadership message now that I want to connect with my target audience better. But I won’t get into all that here.
Now, like most weekday mornings, I tuned in to listen to the day’s Daily Dose of Awesome produced by the guys at Elite Marketing Pro. I find listening to these 15 minute motivational calls on SoundCloud help me to re-frame my mindset to become more focused and productive…and they also get me thinking of new ideas, new directions, or to question the way I’ve been doing things. Learning is, after all, a constant and never-ending journey!
Dr. Bob Clarke was today’s special guest, and his motivation call was on the topic of NOT becoming an exact clone of those you admire when you are trying to replicate their big success.
However, I think for most people this is a natural first step in their learning process.
Nearly everyone starts out as a copycat to some extent when they embark on a new direction that they know nothing about. They learn from their mentors, replicate their exact voice, and then somehow subconsciously reverse engineer the process so that they give birth to their own style, and eventually find their own voice. Their own unique USP. They finally get it!
Dr. Bob Clarke alludes to this while telling his side story.
In fact, if I look at my own journey on this blog, my own unique style and personal branding is now starting to evolve to be in my own authentic voice.
Okay, I still go into m.l.m man lingo remission every now and again!! lol
So what is our own voice?
Well, your own voice comes from all those things that make you, YOU. Your personality, your experiences, your background, your education, your habits, your relationships, your philosophies and beliefs. They all come together to make you who you are.
These all go to make you totally unique from everyone else. This is your USP. Then when you have identified your USP you can use it to your advantage in your marketing. This is the power of personal branding. So finding your own voice is very important because it will affect your (visual) style and how you convey your words to attract the right kind of people you want to connect with.
How do we find our own voice?
To create a personal brand YOU.inc that’s authentic and that communicates the real you is tough for most people to get their head around. The key thing, is that it’s not so much about what you say, but rather HOW you say it.
Personal Branding: 3 Tips To Identify Your Own Voice
Dr. Bob suggested these three tips to help you to identify and define your own voice.
1. Three adjectives method
Find 3 words that describe you. For instance that could be:
Once you have decided upon the qualities you let them dictate the style for your content. It then becomes very easy to create your own recognizable writing and visual voice.
2. Does it sound like you?
After you have produced your content, the next step is to check and adjust. You need to check to see if your marketing content sounds like you and not like the m.l.m man sales spiel lingo.
3. Phone a friend!
Always ask a third party, someone who knows you. They will be able to tell if it really sounds like the authentic you or you are just trying to impress.
So that’s a wrap for this post on personal branding and finding your voice.
I hope you found the information to be useful in your own build.
Be sure to leave a comment below and share with your tribe.
P.S. – If you are looking for more great marketing tips from the experts, then follow one of the blog’s that I do because the guys at Elite Marketing Pro write some excellent posts with very valuable content for Internet and network marketers, just like you and me. I have learned a lot from these guys and they’re now helping me take my online home business to the next level.