Today, I want to talk to you about what I believe is the most important skill that you need to develop if you want to become a successful online marketer. I am of course talking about the #1 skill that is copywriting, using the power of words to make connections with people and compel them to take a specific action. In other words, reach a buying decision!
David Garfinkel is a highly sought-after copywriter with an uncanny knack for distilling complex, core copywriting concepts and strategies into practical steps that anyone, regardless of skill or experience, can easily follow, apply, and duplicate.
It’s no wonder he’s known as “The World’s Greatest Copywriting Teacher.”
David was interviewed by The Renegade Blog, so I thought I’d share his hour-long audio interview here. I found his copywriting training helpful, and I think you will too.
You’re going to learn that copywriting is about making a connection with people using the written word or the recorded word (audio or video).
Part of that connection involves action.
You can connect with someone and have a feeling about it, but you’re never going to be able to help them or let them help you if someone hasn’t taken an action.
It’s action that completes the connection.
It’s action that produces the live, real-time, in-person (or over the phone) conversation or personal email dialogue.
Copywriting is ALL the things you do that lead up to the real-time or in-person connection.
THIS is the #1 skill network marketers need to master to unlock the door to internet marketing success.