A new sign-up on my network marketing team recently asked me, “should I focus on prospecting or marketing?”
I felt this was a really good question and worthy of a blog post.
The truth is, many network marketing newbies become confused by all the conflicting guru advice being offered out there. So let me explain the difference between the two.
Prospecting vs Marketing
Prospecting is like fishing with a fishing rod. You are casting a line and reeling in prospects one at a time in a very targeted way. This is a simple steps formula that your downline can easily duplicate.
Marketing is like casting a fishing net to haul in a large number of prospects quickly. Due to the learning curve involved it is more complicated to implement and duplicate. However, it has its advantages. Things can be scaled through buying advertising.
Both of these marketing directions leverage the power of attraction marketing.
You see, you are either branding yourself though producing valuable content that you then inject into the marketplace to give solutions and leave them wanting more….or else, you are positioning yourself as the go to people expert.
Seriously, you should be doing both of these marketing activities to build your circle of influence. Your main purpose is to always be building trust and credibility with your target audience.
Fill Your Sales Pipeline With Better Prospects
However, the real value in purchasing a home study course is the personal mentor that comes with it. It makes you focused and highly accountable – one of the ‘keys to success’ in this biz!!
Blogging For Prospects
And if you think blogging doesn’t work, think again!! Check out these research stats:
Bloggers Get 67% More Leads.
Marketers Who Blog Are 13 Times More Likely To Make A Profit Online.
Blogging Is Cheap! Way Cheaper Than Paid Advertising.
Your Blog Is Working Even When You Are Sleeping Or On Vacation.
Bloggers Get 97% More Links (Search Engine Listings)
Blogs Are Trusted. (More than Google+, Twitter and Pinterest!)
As you probably know, there is a steep learning curve to becoming a master blogger. Not just the technical side, but with things like personal branding and how your own authentic voice (YOU.inc) can help you stand out in the crowd.
This is why it is well worth investing in a (low-cost) high value coaching program specifically designed for network marketers wanting to take a short cut to success.
It makes sense to leverage a proven system to get going immediately. You don’t have to worry about the technical stuff or building elements of a sales funnel etc. Just plug and play!!
One such system and blog platform is the AMF (Attraction Marketing Formula). I invite you to take the Free 10 Day Online Recruiting Bootcamp and learn how blogging can fill your sales pipeline with more prospects, so you can make more money and sign-up more mlm leads into your business.
That’s it for this short prospecting vs marketing post. I hope you got some value out of it. Feel free to reach out with questions or share this post with your friends.
P.S. – We’re recruiting and I’d like to pick your brains. I’m looking for someone with ambition who’s fed up with the rat-race and is prepared to put some work in to get out of it. Someone who wants to earn good money and do something a bit different. Please can you send this link to anyone you can think of and get them to message me.
P.P.S. – AS SOON AS YOU START A HOME BUSINESS, you qualify for government subsidy (free money with tax breaks). See my blog post… “MLM Tip #4 – Home Office: A Tax Deduction Goldmine”