As a network marketer you need an endless stream of qualified prospects if your home-based business is to prosper.
Basically, you have three choices for generating leads:
Buy them …can be expensive!
Actively prospect by seeking them out, connecting, and then building rapport before moving on to talk business …Results can be instant, but without a good social marketing system for your team to duplicate it can result in time wasted.
Passive marketing, in other words “ATTRACT” prospects to come to you.
Brand Yourself and put Attraction Marketing to work for You!
Attraction marketing is the best type of marketing by far, and the easiest way to do that is by having your own blog that brands YOU.
A blog gives you…
1. A “home base” to brand YOU as the expert
– It gives you posture. You own it, you control it, and it is somewhere to send visitors so they can learn more. Sending all traffic to your blog makes your content and promotion evergreen.
2. A list of your own
– You can quickly build a list of targeted prospects from your blog visitors without incurring costs at the beginning, or build a list by utilizing proven funnels of other top marketers.
3. Targeted free traffic from Google, Bing and other social search engines
– When you write content relevant to what people are searching for search engines will send you gobs of free traffic.
It’s not rocket science to Brand Yourself!
Personal branding doesn’t have to be complicated. Everyone is a brand, including you!! You have personality. Be your authentic self, tell your own story and provide great value.
In fact, most days for almost 3 years now, I’ve been doing exactly that and my email inbox is always full of notifications for new leads, prospective new customers, new team members and commissions I earned while sleeping!
Attraction marketing is a passive strategy, which works, even when you are not.
This blog hosted on Bluehost or Hostgator (Affiliate link) and using a free WordPress theme is a perfect example of personal branding to generate qualified leads and sales…even from content I posted years ago! 🙂
If you want to learn how it works, I can reveal the entire strategy I’m using, in a free 10-Day Online Recruiting Bootcamp available here.
You’ll also get more details about a great book, which goes into the nuts n’ bolts of the recruiting & selling formula.